I joined the Clapper team to direct a full-scale rebrand and digital expansion strategy for a platform with 300,000 daily active users. By creating unique, goal-oriented campaigns across multiple social channels, I drove 6 million impressions in a single year and established a distinct brand identity in a competitive landscape. Notably, I managed the content strategy during the engagement boom surrounding the TikTok congressional hearings. I utilized these moments to refine our brand voice and secure a cemented perception among an influx of new users, proving that strategic content can drive stability even during rapid expansion.