Clapper Media Inc
Directing a full-scale rebrand and digital expansion for a social platform with 300,000 daily active users. By engineering goal-oriented campaigns across multiple channels, I drove 6 million impressions in a single year and established a distinct visual identity. When the TikTok congressional hearings sparked an industry-wide engagement boom, I leveraged the cultural moment to refine our brand voice—capturing an influx of new users and cementing Clapper's market position during a period of rapid expansion.
Notably, I managed the content strategy during the engagement boom surrounding the TikTok congressional hearings. I utilized these moments to refine our brand voice and secure a cemented perception among an influx of new users, proving that strategic content can drive stability even during rapid expansion.
Original Content, made for you.
Using applications such as Adobe Premiere and CapCut, I have helped direct, edit, and film short-form content for my company's marketing campaigns and overall content across multiple channels.
